Use Your IM Skills Locally

August 19, 2008 | By swalesta | In Why Internet Marketing 

Swalestari.Com for local businesses

Help Local Businesses Get (Better) Online. A New Plan for Using Your internet marketing Skills: Go Local

Okay, you’ve made some money online and know the basics of the business. Here’s a thought: take your skills and help local businesses market their most profitable merchandise, products or services. You can also help them scale up any underused capacity that they want to promote. Best of all, you can plan it so they give you monthly, recurring payments!

Most brick-and-mortar local businesses know their business, but don’t know how to market their business effectively. Sure, they do what their competition is doing, but they don’t think outside the box. You, as an experienced marketer, can help them in ways they may never even imagine.

First, you have to realize that what local businesses need is not an education in IM. They need someone to look at what they’re doing with fresh eyes and a willingness to listen to them. The worst thing you can do is walk into a small business with a “business in a box” solution. You need to know what the problem is before you offer any solutions.

Avoid making the same mistake that many new Direct Response internet marketing hopefuls make: build a product or service, then check to see if anybody is already buying something like it. Do your market research first. Locate the hungry buyers for advertising and promotion.

Find out who is paying a lot of advertising money in your local area. Approach these businesses first, before you think about helping smaller, less profitable businesses. One easy way to start your market research is to look at Yellow Pages books and business directories. Concentrate on those businesses that have big display ads.

Full-page (or large) display ads cost a lot of money. In fact, the amount is usually so much that they are paid for on a monthly basis. All you have to do is call or write to these resources and find out the monthly fees for advertising in their publications

You may be in for a shock! Small and medium-sized businesses who do this kind of advertising pay thousands of dollars every month in advertising fees. All you have to do is stand in front of that flood of money.

Now you have an idea of which local businesses in your area are already “hungry buyers” for what you can offer them. You’ll be able to approach them with confidence. Your marketing skills, applied to their business and marketing plan, can really boost their revenue.

Avoid using IM “jargon” when speaking to these businesses. Remember, they know their business. They don’t know about autoresponders, split testing, affiliate links, analytics for Web pages, etc. You’ll just make what you do seem foreign to them.

Instead, find out what their business and marketing plans are. Help them target their most profitable merchandise, products or services. Find ways to help them improve the marketing of any underused capacity or products they have.

Think of their needs first, before you offer any solution. You’ll be more likely to get a new client and get more money every month for helping that client.

AYO Majukan Dunia Bisnis Indonesia!

Swalestari.Com for local businesses

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What Is Blogging? (And Can You Make Money Doing It?)

August 1, 2008 | By swalesta | In Blogging 

So exactly what is blogging anyway? And is it possible to actually make money doing it?

Blogging is hot right now. In fact, it has been hot for the last several years. It seems you can’t go anywhere online without hearing about one blog or another. And blogger success stories, in which people have turned blogging into a career and manage to make a good living doing it, are almost as common.

Maybe you are new to the Internet and, having heard so much about blogs, want to know more about it. Or maybe you have been online for a long time, but that’s just not an area you have investigated much before now. Either way, it is possible for someone with absolutely no blogging experience to start a blog today, and have a successful blog up and running in just a few weeks. Or even days.

What Is a Blog?

The word “blog” is actually short for “web log.” From the beginning, the idea behind them was that they would be like online journals. They would be a place where you could record, or “log,” your thoughts, ideas, opinions, or anything else you could think of.

Of course, the major difference between a blog and the leather bound journal you keep in your nightstand drawer is that the online version can be shared with others. And, for many, the prospect of sharing their thoughts, opinions and interests with others can be very appealing.

You can create a blog about anything that interests you. Your hobbies, your interests, your dieting experiences, or even the movies you like. There are no limits when it comes to blogging.

Can You Really make money Blogging?

Many people dream of being able to make a decent living doing something they really like and enjoy. For them, being able to make money just writing about a topic they love a few times a week would be a dream come true.

But you might be wondering how your blog about gardening or recipes could actually turn a profit.

The simplest way is by putting ads on your site for affiliate products, products at Amazon.com, and so on. For example, say you put an affiliate link to a new gardening book on your gardening blog. If one of your site’s visitors click on that link and end up buying the book, you would get a commission. And, depending on the type of affiliate program you belong to, you can earn as much as 75% of the books sales price.

So, what is blogging? It’s a way to make money while having fun writing about the things you love.

Recommended Resource for make money Blogging:
How To Become Super Affiliate Blogger

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Pencerahan tentang ‘Traffic Generation’

July 19, 2008 | By swalesta | In Lead Story 

Swalestari.Com for traffic generation

Kebetulan sekali pagi ini saya dapat email dari John Delavera sebagai salah satu member TurboMembership -nya, yang memberikan saya kesemapatan untuk join membership lain yaitu Dynamic4Marketing secara cuma-cuma alias gratis sebagai starter member. Kemudian saya pun join dan menjadi member. Terus terang sangat tergiur dengan resources yang ditawarkan bagi member berbayarnya, cuman harganya itu lho, soalnya one time payment seh jadi mungkin terasa berat.

Okelah, saya browsing saja dulu di free resources-nya…ada section download yang berisi beberapa ebook yang cukup menarik perhatian, di section articles terdapat beberapa artikel keudian ada section audio dan video. Di section video inilah saya coba untuk melihat apa yang disuguhkan. Saya tertarik untuk melihat video ttg traffic generation dari JP Schoeffel, saya kira basic sekali tapi ternyata karena basic maka mungkin terabaikan seperti dia menjelaskan secara sederhana tentang prinsip dasar dari traffic generation.

Apa seh traffic generation itu? Apa ya? Hmm sesuia pemahaman saya, traffic generation adalah usaha kita dalam mendatangkan visitor ke atau menuju website/blog yang kita buat sebagai target destinasi. Menurut JP’s, secara prinsip mungkin banyak orang salah persepsi ttg traffic generation itu sendiri. Menurutnya pula bahwa kita tidak atau bukan mencipatakan traffic ke site tujuan karena traffic itu sudah ada sebelumnya sehingga kita sebenarnya hanya memindahkan/mengalihkan traffic yang sudah ada menuju ke site yang kita maksud. Ilustrasi menurut dia lagi, misalnya kita akan bepergian dari kota A ke kota B, nah kita bukan/tidak mencipatakan jalan ke sesuai tujuan tetapi mencari jalan (sepintas mungkin) agar kita sampai ke tujuan. Jadi kuncinya adalah bagaimana kita bisa menemukan jalan pintas ke tujuan yang kita maksud.

Wah, kayaknya bakal kepanjangan neh. Udah deh ikut aja nonton video presentasinya JP’s. Join aja di starter membershipnya Dynamic4Marketing seperti saya, gratis kok…trus langsung ke section video-nya JP’s okey…Oya di Asian Brain IMC-nya Anne Ahira juga ada tutorial tentang bagaimana mendatangkan traffic ke website kita…malah cukup detail diajarkan apa-apa saja yang harus dilakukan. So, coba juga deh doanwload basic modulnya Asian Brain IMC, gratis juga kok….sip daahh..

Recommended Resources:

Swalestari.Com for traffic generation

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